Monday, October 8, 2007

Website for Wood Industry Companies are absolutely essential

The diversity of the wood industry is huge, ranging from small wood working workshop to huge MDF (Medium Density Fiberboard) plants spread over acres. Whatever the type of business they are in or their size, in this age of Internet, having a well design website is absolutely essential. And not only having a web presence, the site should also be easily found via search engines. I have experienced the pleasure of seeking a particular product, information like telephone number or address of a particular company, etc., typing in suitable keyword or key phrase into a search engine, and within seconds, get the information I needed. I have also experienced the frustration of not been able to find the information I seek, either because the company did not bother to set up a website, or if they did, did not design it properly, or worst, did not do proper SEO (Search Engine Optimization) to enable their site to be easily found.

Other things like security is also important, for you wouldn't want your site to be hacked and vital information, especially company secrets and confidential customers' information, stolen. Other things needed depend on what the site want to achieve.

Setting up a website is not that difficult. One can do it with a little knowledge of HTML, and a FTP (File Transfer Protocol) program, a web host, and knowledge of how to upload the HTML file to the server. If one uses WYSIWYG (What You See Is What You Get) programs like Front Page, Dreamweaver, etc., one need not even know HTML. However, you may get less than satisfactory results, like a site which is difficult to navigate, do not function the way you want it to function, aesthetically not pleasing, etc. Having a properly designed website is a totally different story. You either have to be an expert in web design, or you will have to farm out the work to the professionals like Langtech Information Technology Consulting Services. They say they have developed and deployed rock solid systems to small, medium and fortune 500 companies, and their Client list support their claims.

Getting a properly designed website is only small part of the story. The hard part is getting traffic to the site, for the world's best designed website is useless without traffic. This is where SEO (Search Engine Optimization) and SEM (Search Engine Marketing) comes in. SEO requires hard work and may take long time to bear fruits, but can bring free organic traffic from search engines and may last longer. SEM will cost money, can bring fast results, but may only last as long as your SEM campaign last, unless if as a result of the campaign, you succeeded in getting loyal and regular visitors.

Langtech offers a whole range of Internet related services including Planning and Analysis, Web Design & Programming, Design and Development, Database Driven Applications, eCommerce, Online Marketing, Intranet/Extranet, Security and Hosting. Sounds pretty complete.